Privacy Policy
Updated January 2025

Beds crafters value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and safeguard your personal information. It also explains your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR), the South African Consumer Privacy Act (SACPA), the Children’s Online Privacy Protection Act and other international privacy standards. By using our website, products, and services, you agree to this Privacy Policy.

Information We Collect

We collect both personal and non-personal information to provide and improve our services. Personal information may include your name, address, email address, phone number, billing details, and account credentials. Non-personal information includes data automatically collected when you browse our website, such as your IP address, device type, browser version, and website usage patterns. We may also collect marketing and preference data to personalize your experience, and limited information about children, only with verified parental consent. Sensitive categories of information are only collected if strictly necessary and with your explicit permission.

How We Collect Your Information

We collect information directly from you when you register an account, make purchases, subscribe to newsletters, or contact us for support. We also collect data automatically through cookies, analytics tools, and tracking technologies when you visit our website. In addition, we may receive information about you from third parties such as payment providers, marketing partners, and social media platforms, but only when it is legally permitted and relevant to providing our services.

How We Use Your Information

Your personal information is used to provide services, process transactions, and ensure a smooth customer experience. We also use it to communicate with you, send order confirmations, deliver promotional offers (where you have consented), and provide customer support. Information is used to detect and prevent fraud, improve the quality of our products and services, conduct market research, and comply with legal and regulatory obligations. When processing your data, we rely on lawful grounds such as your consent, our contractual obligations, legal compliance, and legitimate business interests such as enhancing our services and protecting security.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to make your browsing experience more efficient. Cookies allow us to remember your login details, analyze website performance, and show you relevant advertisements. Some cookies are strictly necessary for the website to function, while others are used for analytics, personalization, and advertising. You can manage your cookie preferences at any time through your browser settings or by using the cookie consent banner provided on our site. Please note that disabling cookies may affect your ability to use certain website features.

Sharing of Personal Information

We do not sell your personal information to third parties. However, we may share it with trusted service providers who assist us with hosting, payment processing, analytics, advertising, delivery, and IT security. These third parties are contractually required to use your data only for the purpose of providing services to us. In the event of a merger, acquisition, or sale of business assets, your data may be transferred as part of the transaction. We may also disclose information when required by law, court order, or regulatory authorities. If we transfer personal data across borders, we ensure that adequate legal protections such as Standard Contractual Clauses or equivalent safeguards are in place.

Storage and Retention of Information

Your personal information is stored securely on protected servers with restricted access. We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example, transaction records may be kept for tax and compliance purposes, while marketing data is retained only until you unsubscribe. When data is no longer needed, it is securely deleted, anonymized, or archived in compliance with applicable regulations.

Security of Personal Information

We use industry-standard security measures to protect your data, including encryption, firewalls, intrusion detection, and restricted employee access. Sensitive information such as payment details, is transmitted securely using SSL/TLS encryption and is never stored on our servers beyond what is legally required. While we take strong precautions to protect your data, no method of online transmission or storage is completely secure, and we cannot guarantee absolute protection. In the unlikely event of a data breach, we will notify you and the relevant authorities in accordance with legal requirements.

Your Rights

You have the right to access, update, or correct your personal information at any time. You may also request the deletion of your data, restrict or object to certain types of processing, and request a copy of your data in a portable format. If our processing of your information is based on your consent, you have the right to withdraw that consent at any time. California residents may exercise their rights under the CCPA, including opting out of the sale of personal information. To exercise any of these rights, please contact us using the details provided below, and we may request verification of your identity before fulfilling your request.

Marketing and Communication Preferences

If you subscribe to our marketing emails, you may receive promotions, product updates, and newsletters. You can opt out at any time by clicking the “unsubscribe” link in our emails or by contacting us directly. Please note that transactional or service-related communications, such as order confirmations and account notifications, are not considered marketing and cannot be unsubscribed from.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security policies, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites you visit before providing them with personal information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. Any updates will be posted on this page with a revised “Effective Date.” If significant changes are made, we will notify you by email or through a prominent notice on our website. Continued use of our services after updates indicates your acceptance of the revised policy.